Blog

In today’s fast-paced world, accessibility is everything. Whether you’re down the street or across the country, clients need to know they can reach you when they need you most. More importantly, they need to trust that you’ll be there to listen, respond and act—no matter the hour or distance. At The Boyer Group, we believe […]

Let’s get real: If your marketing isn’t directly contributing to revenue growth, you’re throwing good money out the window. Who has time—or cash—for that? Here’s the thing: Marketing is often seen as the “soft” function. It’s the department with the colorful Post-it notes and brainstorming sessions that look like parties. But let me tell you,

In today’s hyper-connected world, there’s a major myth floating around that needs busting: that marketing, sales and business development can operate independently, each in their own silo. The truth? They’re more effective when they’re a power trio like any Big 3 on the basketball court. In fact, the magic happens when they’re so tightly integrated

You know what’s worse than a bad first date? Getting ghosted by a potential business partner. One minute, you’re having great conversations, feeling like you’re on the verge of something special, and then… silence. No follow-up email, no phone call, no “Hey, thanks, but we’re going in another direction.” Just poof. Gone. Business ghosting is

Welcome to the inaugural post of the Business Blend blog! I’m thrilled to share the story of how The Boyer Group came to life, and the challenges and exhilarations that come with each day in the world of entrepreneurship. Five years ago, my career took an unexpected turn. As the Chief Marketing Officer at a