You know what’s worse than a bad first date? Getting ghosted by a potential business partner. One minute, you’re having great conversations, feeling like you’re on the verge of something special, and then… silence. No follow-up email, no phone call, no “Hey, thanks, but we’re going in another direction.” Just poof. Gone. Business ghosting is […]
Ghosting Isn’t Just for Dating: Why It’s a Terrible Business Practice Read More »
Welcome to the inaugural post of the Business Blend blog! I’m thrilled to share the story of how The Boyer Group came to life, and the challenges and exhilarations that come with each day in the world of entrepreneurship. Five years ago, my career took an unexpected turn. As the Chief Marketing Officer at a
Taking the Leap: From CMO to Entrepreneur – My Journey Read More »
Case Study: Explore how The Boyer Group partnered with the National Wildlife Refuge Association (NWRA) to bring its Urban Refuge Program and Annual Awards to life through compelling video production. From content creation to strategic distribution, we amplified the organization’s mission and engaged your audience, creating a lasting impact. Project Overview: The Boyer Group embarked on
Capturing Conservation Excellence: The NWRA Urban Refuge Program Video Showcase Read More »
Case Study: When the Washington, DC Chamber of Commerce set out to increase membership and community engagement, it knew a comprehensive approach was needed. Leading the charge, Brian Boyer and Barbara Lang teamed up to create and execute a strategic plan that would redefine success for the Chamber. Strategic Plan Overview: To achieve their ambitious goals, Boyer
Uniting Forces for Growth: The Washington, DC Chamber of Commerce Success Story Read More »
Case Study: Creating a dynamic marketing function to drive branding, revenue and community engagement. The Boyer Group serves as Midwest’s marketing team and manages its entire marketing program. Strategy and Execution: To elevate Midwest Aerospace Casting’s brand and drive engagement across diverse audiences, we implemented a multifaceted strategy focusing on social media content, media management,
Elevating Midwest Aerospace Casting: A Strategic Fractional Marketing Success Read More »
Case Study: To elevate donor engagement, volunteer recruitment and program participation, we collaborated with First Tee-Connecticut on a comprehensive content strategy. Our approach was multifaceted and impactful: Engagement Newsletter: We launched a quarterly newsletter designed to keep donors, volunteers and program participants informed and inspired. By sharing success stories and program updates, we fostered a sense of
Driving Impact Through Storytelling: A Success Story with First Tee-Connecticut Read More »
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