Practice Areas

Fractional Marketing

Unlock Your Growth Potential with Fractional Marketing

Discover the power of tailored marketing expertise without the overhead of a full-time hire. At The Boyer Group, we offer comprehensive marketing solutions on a flexible, value-based monthly rate, providing access to seasoned professionals who create and execute full-scale marketing programs driving branding, revenue growth, and customer engagement.

Our approach allows you to benefit from strategic planning, program execution, and ongoing optimization
— all at a fraction of the cost of hiring an in-house marketing team. Whether you’re a startup scaling your operations or an established business seeking efficiency, our team is dedicated to delivering measurable outcomes that align with your business objectives.

The Boyer Group’s fractional marketing services include:

Strategic marketing planning tailored to your business goals
Comprehensive campaign development and execution
Digital marketing strategies including SEO, PPC and social media management
Content creation for websites, blogs, social media and email marketing
Brand development and positioning
Community engagement and advocacy
Earned media management
Marketing analytics and performance tracking
Conversion rate optimization (CRO) and lead generation
Ongoing campaign optimization and refinement
Monthly reporting and performance analysis
Dedicated account management and client support
24/7 access to our team of experts

These services highlight the breadth and depth of our fractional marketing expertise, emphasizing the value and flexibility clients can expect from The Boyer Group.

Contact us today at brian@theboyergroupllc.com.

A Message From Brian Boyer Founder & CEO

"When you engage with The Boyer Group, you become not a client, but a business and marketing partner. We believe in the importance of being accessible to our clients, ensuring that our collaboration is seamless, responsive and tailored to meet your needs every step of the way."

— Brian Boyer, Founder and CEO, The Boyer Group LLC

Brian and I have worked together for over a decade. As marketing and business development partners, he always knows how to best position clients to maximize their brand, messaging, strategy and bottom line for sustainable success.

Liz Reynolds

President, LR Events

I was completely amazed at how quickly The Boyer Group was able to learn and understand our business and apply that knowledge to get real results. I will definitely use them again.

Stacey Brown

Founder, InsurTech Hartford

I’ve worked with Brian Boyer on several occasions over the past few years. He’s a professional offering creative ideas to integrate business goals into promotional efforts. His collaborative style and dedication make him a great marketing partner.

Eric Galvin

Former President, ConnectiCare

Since beginning our partnership with Brian and The Boyer Group last fall, I find myself feeling more confident about our ability to tell the story of First Tee – Connecticut to the community. Brian’s participation as an extended member of our team has allowed us to become more efficient in our communications and more organized in adhering to our annual communication plan.

Mark Moriarty

PGA, Chief Executive Officer & First Tee Coach

Partnering with The Boyer Group was transformative for our organization. Brian and his strategic marketing and engagement initiatives not only attracted new members but also energized our entire community. The tailored marketing program and proactive approach amplified our brand and positioned ASCCP as a leader in cervical pathology education and advocacy.

Kerry Curtis

Chief Executive Officer, American Society for Colposcopy and Cervical Pathology (ASCCP)

The Boyer Group has been instrumental in elevating NWRA’s visibility through exceptional media coverage and expertly produced videos for our awards gala. Their professionalism and strategic approach have significantly enhanced our outreach efforts. I highly recommend their services to any organization seeking to amplify their impact and presence.

Geff Haskett

President, National Wildlife Refuge Association