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The Business Blend Blog
Where Marketing and Business Meet Life, Strategy and Inspiration
Welcome to the Business Blend blog! Join us as we explore the ever-evolving world of business, sharing insights, strategies and quirky anecdotes that aim to inspire, educate and entertain. Whether you’re a seasoned professional or just starting out, our blog offers a fresh perspective on the intersection of marketing, business and life’s little quirks, blending the art and science of marketing with practical business development strategies. Discover insightful articles, tips and stories that empower you to navigate the dynamic world of business while finding meaning and balance in every endeavor.
The Power of Accessibility: Why Being There 24/7 Builds Trust and Drives Results
In business today, accessibility isn’t optional — it’s a differentiator. Too many firms hide behind auto-replies, limited office hours, or layers of gatekeepers. At The ...
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The Power Couple of Business: Marketing and Sales in Sync
For decades, companies treated marketing and sales like neighbors with a tall fence between them. Marketing built the brand, created the message and drew attention. ...
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Stop Treating Sales and Marketing Like Distant Cousins
Here’s the hard truth: if your sales and marketing aren’t aligned, you’re leaving money on the table. Period. Too many businesses treat them like separate ...
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Meet Them Where They Are: The Power of Being Present for Your Clients
In today’s fast-moving world of marketing, branding, sales and business development, it’s easy to chase the next trend, template, or turnkey solution. But at The ...
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Marketing Alone Won’t Build Revenue—Here’s the Bold Truth
Let’s cut through the noise: Marketing alone will not drive sustainable ROI or revenue. That might ruffle a few feathers, but at The Boyer Group, ...
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If You Can’t Return an Email, How Do You Run a Business?
The Non-Negotiable Power of Customer Service Let’s talk about something that should be the bare minimum in business but somehow feels revolutionary: customer service. At ...
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Power in Partnership: Why Trust and Integration Fuel Business Growth
At The Boyer Group, we’ve spent years helping businesses grow—and if there’s one constant truth we’ve seen, it’s this: you go f ther when you go ...
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Honoring Barbara Lang: A Trailblazer, Mentor, and Friend
As we celebrate Women’s History Month, it feels only fitting to shine a spotlight on a woman who has left an indelible mark on so ...
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Why Ethics Matter More Than the Bottom Line
In business, the line between doing what’s right and doing what’s profitable can get blurry. At The Boyer Group, we see it clearly — and ...
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Importance of Accessibility in Building Strong Client Relationships
In today’s fast-paced world, accessibility is everything. Whether you’re down the street or across the country, clients need to know they can reach you when ...
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Show Me the Money: Why Your Marketing Must Drive Revenue
Let’s get real: If your marketing isn’t directly contributing to revenue growth, you’re throwing good money out the window. Who has time—or cash—for that? Here’s ...
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Beyond the Buzzwords: Why Marketing, Sales, and Business Development Need to Be Best Friends
In today’s hyper-connected world, there’s a major myth floating around that needs busting: that marketing, sales and business development can operate independently, each in their ...
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Ghosting Isn’t Just for Dating: Why It’s a Terrible Business Practice
You know what’s worse than a bad first date? Getting ghosted by a potential business partner. One minute, you’re having great conversations, feeling like you’re ...
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Taking the Leap: From CMO to Entrepreneur – My Journey
Welcome to the inaugural post of the Business Blend blog! I’m thrilled to share the story of how The Boyer Group came to life, and ...
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