July 2025

Success Story: Town of Merrillville – Telling a Clear, Compelling Economic Development Story

Success Stories /

The Challenge The Town of Merrillville, Indiana, sits at a strategic crossroads in Northwest Indiana, in the Chicago metro area. With rapid growth and a business-friendly climate, the community had plenty to offer—but lacked a concise, high-impact marketing piece to communicate its competitive advantages to site selectors, developers and prospective investors. The Approach The Boyer […]

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Meet Them Where They Are: The Power of Being Present for Your Clients

Blog /

In today’s fast-moving world of marketing, branding, sales and business development, it’s easy to chase the next trend, template, or turnkey solution. But at The Boyer Group, we believe the most powerful thing you can do for a client or prospective client is simple—be fully present. Being present means listening—not to respond, but to understand.

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